Last week in Part 1 of Personal Branding via Social Media, three steps were provided to get you started: 1) Create an online presence, 2) Determine your voice, and 3) Making your website or blog interesting and engaging through the use of media.
In Part 2 of this three-part series, it’s all about tapping into social media to drive people back to your online presence, whether it’s a blog or microblogging profile like Tumblr, using social media and basic best practice tips.
When it comes to getting readers of your blog, don’t rely on the “if I write it people will come” right off the bat. Yes, after a time your articles will appear in search engine results. But you need to drive traffic from the get go. Plus, it enhances your presence on platforms such as Twitter, Facebook and LinkedIn, as you deliver original content from your blog, along with other articles from external websites you believe would be of interest to your audience.
The more you write and promote your content via social media, the more you’ll be able to grow your reputation as an “industry expert.”
Guidelines for using social media for your personal and professional branding:
- If you believe your target audience is on Facebook, create a Facebook Page versus driving people to your personal Facebook profile. You don’t want to mix business with pleasure by having an article for your blog on managing your finance appear next to photos of your home bar-b-que.
- There are a number of 3-party applications available to manage your social media accounts, including Hootsuite and Tweetdeck (which was purchased by Twitter). They are both free, fairly intuitive, and make managing your profiles much easier (including the ability to schedule your tweets and posts). But use these only for Twitter and Linkedin, even though Facebook is supported. Facebook will lower your “reach” (how many people are seeing your posts) if a 3rd-party application is used for posts. While it is not as convenient to post to Facebook in realtime, the benefits will pay off.
- On Twitter, pay special attention Connect, which will show you who has followed you, replied to one of your tweets, mentioned your Twitter handle in a tweet, or has retweeted (RT) one of your tweets. Show your gratitude for RTs and mentions by simply saying “Thanks” to those people. Follow those who follow you, when it makes sense, avoiding obvious spammers.
- Use LinkedIn to grow your reputation and migrate Connections to your website/blog. Seek out discussions within your LinkedIn groups. This will showcase your expertise and enable you to make new connections. When applicable (don’t spam), include a link to a related article from your blog that is of value to the discussion.
- As an extra tidbit, for anyone wanting to show off your graphic design or artistic aptitudes you can use Instagram (recently purchased by Facebook for $1 billion dollars), a smartphone photo sharing application that has over 30 million users, all obsessed with sharing photography and visually appealing images. The free application was only available for iPhone users up until last month, and is now available for Android users.
Next week we’ll finish up this Personal Branding via Social Media series with a focus on how recruiters and employers use social media to find potential employees, and how you can use this tactic to your advantage.
And remember, if you are a current Regis University student or alum, free career services are available to you.