So here we are at Part 3 of our Personal Branding Series, which focuses mainly on the “why” aspect of your career strategy along with some final recommendations.
If you’re in a job search or looking to further advance your career, you should in a sense, look at yourself as a product. You need to make employers “buy” into you. Most employers, like today’s consumer, shop for their staff online. Instead of going to Amazon.com or eBay, they shop for their staff via Facebook, Twitter and LinkedIn.
Referring to a recent Jobvite study:
89% of US companies report that they will use social networks for recruiting in 2012
78% of job seekers credited their current job to Facebook
When you combine the best practices and tips from Part 1 and Part 2 of Personal Branding via Social Media, adding these final recommendations should set you well on your way to enhancing your professional online presence:
- Be compelling – separate yourself from competition, just as a company would.
- Elevate employer perception of yourself.
- Establish a lasting image – update your content regularly and make sure to update your profile with relevant accolades and recommendations.
- Communicate your strengths, which are relevant to your industry.