Bachelor of Science in Marketing
Regis University’s Bachelor of Science in Marketing degree prepares career-oriented adults and professionals like you in the areas of advertising, marketing, promotions, public relations, and sales, who coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, brand management, and public relations activities for their companies.
Class Format
- Available in accelerated 5- and 8-week terms
- Classroom format is not available in Nevada.
Online 
ClassroomTuition
Classroom-based courses: $395 /credit hour
Online-based courses: $460 /credit hour
Total Degree Requirements
Bachelor's Degree: 128 Credit Hours
Combined Bachelor's and Master's Degrees: 152 Credit Hours
Want to learn more about Regis University and the Bachelor of Science in Marketing degree program? We are here to help you get started.
- Request an information packet on your degree.
- Reach an Enrollment Counselor by phone at 1-800-944-7667. Enrollment Counselors are available Monday-Friday, 7:00 a.m. to 6:00 p.m. (MST)
- Chat
live with a Regis Enrollment Counselor.
Chat hours of operation are:
Monday - Thursday, 8:00 a.m.-5:00 p.m. (MST)
Friday: 8:00 a.m.-3:00 p.m. (MST).
Saturday-Sunday: Closed - Email us by sending your question or request to info@regis.edu. Please include your name and contact information.
Ready to start your online application? Once you create your account, you can complete your application at your own pace. There is no cost to start your application and the information you provide will greatly assist your enrollment counselor in evaluating your specific needs.
Our Regis University Enrollment Counselors are here to guide you through the admissions process. You won't find any high-pressure sales tactics at Regis. Most of our counselors are or have been Regis students and they understand your questions and concerns about returning to school.
Congratulations on pursuing your degree! We look forward to helping you.
The Regis CPS classroom-based and online Marketing degree emphasizes a strategic managerial approach to integrated marketing. The professional practitioners who teach our courses are committed to teaching, presenting you with the ethical practice of marketing in corporate, small business, and nonprofit organizations, while tying the theory of marketing to real world applications.
Regis CPS Bachelor of Science in Marketing degree curriculum keeps pace with this dynamic career field. Courses incorporate the most current trends, techniques, and practices of contemporary marketing, and include:
- Strategic Management
- Consumer Behavior
- Advertising and Promotion
- E-Marketing Fundamentals
Marketing is more important than ever before in our increasingly competitive world, requiring analytical skills as well as intuition, logic and creativity.
Whether you are currently in marketing or are seeking a career in marketing, the Marketing degree from Regis CPS will equip you with the knowledge to determine customer needs, translate those needs into products and services, and sell them in a highly competitive global marketplace.
Who should enroll the Regis University CPS Bachelor of Science in Marketing program?
The Regis CPS classroom-based and online Marketing degree program suits you, the busy professional, offering flexibility and convenience. It’s designed for adult students like you who wish to examine major dimensions of the marketing environment including economic, social, cultural, political, legal and regulatory information.
The Bachelor of Science in Marketing program lays the foundation for you to continue your adult student education in our Regis MBA program or through other graduate degrees from our Regis CPS School of Management.
A Faster Path to Success Through Combined Bachelor's and Master's Degrees
Regis University's School of Management offers Combined Bachelor's and Master's Degrees, enabling you to complete both degree programs in only 152-credit hours (158-credit hours for any Bachelor’s degree combined with the MBA) by:
- Planning early for the Master’s portion of your education
- Allowing two Graduate courses to be counted toward your Undergraduate degree
- Utilizing a more efficient use of your credit requirements and tuition dollars
- Learn more about program requirements and additional admissions information
Flexible Learning Formats That Fit Your Lifestyle
Regis University CPS offers courses in the classroom, online, and as Directed Study. Our accelerated 5- and 8-week course formats will put you on the fast track to earning your degree.
Click on a topic below to learn more about your degree:Start Dates
| Starts | Classes Begin | Classes End |
|---|---|---|
| Spring 1 - 2012 | January 9 | February 12 |
| Spring 2 - 2012 | February 13 | March 18 |
| Spring 3 - 2012 | March 19 | April 22 |
| Summer 1 - 2012 | May 7 | June 10 |
| Summer 2 - 2012 | June 11 | July 15 |
| Summer 3 - 2012 | July 16 | August 19 |
| Starts | Classes Begin | Classes End | Registration Ends for Online Courses |
|---|---|---|---|
| Spring 1 - 2012 | January 9 | March 4 | January 4 |
| Spring 2 - 2012 | March 5 | April 29 | February 29 |
| Summer 1 - 2012 | May 7 | July 1 | May 2 |
| Summer 2 - 2012 | July 2 | August 26 | June 27 |
Required Courses
Total Degree Requirements (128 Credit Hours)
Core Studies Requirements (45 Credit Hours)
- Oral and Written Communication (3 Credit Hours)
- English Composition (3 Credit Hours)
- Advanced Oral and Written Communication (3 Credit Hours)
- Literature/Humanities (6 Credit Hours)
- Global Issues (6 Credit Hours)
- Social Sciences (6 Credit Hours)
- Mathematics (3 Credit Hours)
- Natural Sciences (3 Credit Hours)
- Philosophy (6 Credit Hours)
- Religious Studies (6 Credit Hours)
Foundational Courses (28 Credit Hours)
- AC 325 Accounting Principles and Management Concepts (4 Credit Hours)
- BA 300 Business Systems in a Sustainable Society (3 Credit Hours)
- BA/EC 335 Global Business Issues (3 Credit Hours)
- BA 366 Management Essentials (3 Credit Hours)
- BA 381 Legal Environment of Business (3 Credit Hours)
- EC 320 Principles of Macroeconomics (3 Credit Hours)
- EC 330 Principles of Microeconomics (3 Credit Hours)
- MKT 325 Marketing Principles (3 Credit Hours)
- MT 270 Introduction to Statistics (3 Credit Hours)
Upper Division Requirements (33 Credit Hours)
- BA 465 Strategic Management (3 Credit Hours)
- BA 479/CIS 480 Managing Technology for Business Strategies (3 Credit Hours)
- BA 480E-W Issues in Management (3 Credit Hours)
- BA 493A Business Research (3 Credit Hours)
- BA 493B Senior Capstone (3 Credit Hours)
- BA 495E- Ethical Decision Making in Business (3 Credit Hours)
- COM 434 Writing for Public Relations (3 Credit Hours)
- FIN 400 Business Finance (3 Credit Hours)
- MKT 425 Consumer Behavior (3 Credit Hours)
- MKT 429 Advertising and Promotion (3 Credit Hours)
- MKT 450 E-Marketing Fundamentals (3 Credit Hours)
Minor (Optional) (0 or 12 Credit Hours)
General Electives (13 or 25 Credit Hours)
Twenty-three elective hours of general academic courses are required if a minor is not chosen. Technical credits may be used to meet this requirement.
Tuition Comparison
Find out how the cost of an undergraduate degree from Regis University compares to other higher education institutions. Contact your Enrollment Counselor for more information.
| Institution | Semester Hours Required | Cost per Semester Hour | Estimated Fees for Program | Estimated Total Tuition and Fees for 30 Credit Hours |
|---|---|---|---|---|
| Argosy University | 30 - 120 | $540 | $2,015 | $18,215 - $66,815 |
| Colorado Christian University | 30 - 128 | $427 | $1,400 | $14,210 - $56,056 |
| Colorado State University | 30 - 120 | $348 | $6,579 | $17,032 - $48,393 |
| Columbia College Aurora | 30 - 120 | $195 | $110 | $5,960 - $23,510 |
| DeVry University | 30 - 139 | $485 | $320 - $360 | $14,870 - $67,775 |
| Metro State College of Denver | 30 - 120 | $221 | $4,100 | $10,721 - $30,584 |
| Naropa | 30 - 120 | $850 | $2,640 | $28,140 - $104,640 |
| Regis University | 30 - 128 | $395 | $50 | $11,900 - $50,610 |
| University of Colorado at Denver | 30 - 120 | $336 | $884 - $4,763 | $10,964 - $45,083 |
| University of Denver/The Women's College and University College* | 30 - 123 | $697 | $270 - $822 | $21,180 - $86,554 |
| University of Phoenix | 30 - 120 | $398 | $950 - $3,800 | $12,875 - $51,500 |
| William Howard Taft University | 30 - 120 | $225 | $400 - $1,255 | $7,150 - $28,255 |
*Quarter hours converted to semester.
| Institution | Semester Hours Required | Cost per Semester Hour | Estimated Fees for Program | Estimated Total Tuition and Fees for 30 Credit Hours |
|---|---|---|---|---|
| American InterContinental University* | 30 - 121 | $433 | $50 | $13,035 - $52,424 |
| Argosy University | 30 - 120 | $540 | $225 | $16,425 - $65,025 |
| Capella University* | 30 - 121 | $463 | $50 | $13,931 - $56,035 |
| Colorado Technical University* | 30 - 121 | $433 | $50 | $13,035 - $52,424 |
| Columbia College Aurora | 30 - 120 | $229 | $110 | $6,980 - $27,590 |
| CSU (Colorado State University) Global Campus | 30 - 120 | $350 | $25 | $10,525 - $42,025 |
| DeVry University | 30 - 139 | $540 | $60 - $360 | $16,260 - $75,420 |
| Drexel University* | 30 - 124 | $970 | $520 - $2,080 | $29,625 - $122,379 |
| Jones International University | 30 - 120 | $520 | $100 | $15,700 - $62,500 |
| Kaplan University* | 30 - 121 | $554 | $845 | $17,457 - $67,846 |
| Mercy College | 30 - 120 | $706 | $2,160 | $23,340 - $86,880 |
| National University* | 30 - 121 | $460 | $160 | $13,951 - $55,784 |
| Nova Southeastern University | 30 - 120 | $605 | $50 | $18,200 - $72,650 |
| Regis University | 30 - 128 | $460 | $50 | $13,850 - $58,930 |
| St. Leo University | 30 - 120 | $470 | $40 | $14,140 - $56,440 |
| Thomas Edison State College | 30 - 120 | $212 | $452 | $6,812 - $25,892 |
| University of Denver/University College* | 30 - 121 | $725 | $180 - $720 | $21,941 - $88,490 |
| University of Maryland/University College | 30 - 120 | $499 | $515 - $1,685 | $15,485 - $61,565 |
| University of Phoenix | 30 - 120 | $570 | $950 - $3,800 | $18,050 - $72,200 |
| Walden University | 30 - 121 | $418 | $280 - $1,120 | $12,817 - $51,687 |
| Western Governors University | 30 - 134 | $240 | $155 - $425 | $7,355 - $32,585 |
| Western International University | 30 - 126 | $465 | $25 | $13,975 - $58,615 |
*Quarter hours converted to semester.
Undergraduate Admission Requirements
Submitting an application is the first step toward achieving your personal and professional goal of earning a Bachelor's degree. Students with prior college credit, military credit, professional licenses or certificates, or several years of work experience may be able to translate this experience directly into college credit.
An enrollment counselor will help evaluate your prior learning credit, provide valuable information regarding financial aid and tuition assistance, recommend programs and classes, and help you get started with the application process.
Materials Needed for Application and Admission
- Completed Online Undergraduate Application Form.
- $50.00 nonrefundable application fee (waived for previous Regis University students).
- Writing Skills Placement Essay: Select one of the essay topics to demonstrate your abilities.
- Transcripts: Provide official college transcripts of prior coursework within 30 days from the start of first class. If you have never attended college, request official high school or GED transcripts. All transcripts need to be sent directly to the CPS Undergraduate Office of Admissions.
- Work Experience: Document that you have at least three years of full-time work experience after high school, or a combination of full-time work experience and previous college credit equivalent to three years. Applicants who do not meet this requirement may submit a letter of appeal to the School Dean. Download the guidelines for work experience admission appeal.
- Additional admission requirements apply to international students who are non-U.S. citizens.
- Please remember: Applications that are incomplete and/or missing information will NOT be processed. All documents must be received by the admission office 4 weeks prior to the start term to ensure proper placement in your first course.
