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An Executive View: Dr. Heinz G. Buschang, Formerly of Kodak, Shares How Behavior Impacted His Success in Leadership and in Teaching

In the early 1980s when Heinz G. Buschang first heard about behavioral management, he wasn’t impressed. Aubrey Daniels, founder of Aubrey Daniels International (ADI), and several associates had presented the science of behavior as applied to leadership strategies to a management group at Kodak Colorado. As a department manager (at that time) who attended the session, Buschang remembers, “I was one of the skeptics…My thinking was that you can do a lot of wonderful things but if you are not working on improving a bottleneck operation, the gains are sort of an illusion, because nothing really changes at the bottom line. Once I really understood that, I said ‘Aha, now I know how to focus this.’ Now I also know that you don’t have to be strategic early on, because people need to learn, get comfortable, and experience some successes.” Read more